Superpharm one of the leading drug store chains in Israel donated 400 Superman school's bags for Hamifal's children at the beginning of the new school year.

Mr. Lior Reitblath the general manger of the Superpharm Co. asked the stores' managers of the network to adopt our facilities and to assist us with in kind donations and with their employees' volunteers

However, unlike other colleagues from the business sector, Mr. Reitblath took the issue one step further, and conducted the meeting of the network's senior executive in one of Hamifal's Children's Village..

35 regional managers came to the Children's Village in Carmiel for executive meeting. Before the meeting they had a tour within the Village, during which they met three graduates of the village:A Troop recruitment, another during military service and a student.  These young people opened their hearts and told their personal stories and the meaning of growing up in one of Hamifal's Children's Village. "When you see the family model; you can understand the meaning of the slogan "closest to Home" ... This is truly a loving and supportive Home ... and without this Village is doubtful whether we could have reached this far"

May other business companies will meet "face to face" with the target population of non profit organization such as Hamifal and recognize the significance of their giving to our children.